LaborPress | Vendors Supporting Unions | October 15, 2025
For unions, Taft-Hartley funds, TPAs, brokers, actuaries, and fund administrators, the stakes are high: members deserve high-quality care without delays or detours, and plans need predictable, sustainable costs. Yet too often, members are left to sift through directories, online reviews, or word-of-mouth—processes that rarely reflect real clinical performance and can drive unnecessary spend.
Avalon.AI was built to change that. Our flagship platform, PhysicianGPS, uses objective data and AI to guide members to top-performing, in-network physicians—quickly, confidently, and without bias. The result: better outcomes for members, less waste for plans, and a simpler, fairer path through the health system for everyone.
What makes PhysicianGPS different?
Unbiased physician matching. PhysicianGPS is purpose-built to remove financial or contractual incentives from the referral process. Instead of prioritizing network deals or paid placements, our engine ranks physicians on measurable performance—clinical outcomes, access, cost efficiency, and appropriateness of care—so your members get recommendations based on quality, not marketing.
Professional-grade data, not opinions. Behind the scenes, our model triangulates large-scale, longitudinal claims and performance indicators across the full care continuum. That means we’re not just counting visits; we’re evaluating how care is delivered, how quickly members access it, and whether care pathways align with evidence-based practice. Members are routed to the top quartile of in-network physicians for their specific condition and need.
Appropriateness of care, built in. Beyond “who’s good,” PhysicianGPS helps ensure the right care—guarding against overuse, underuse, and unwarranted variation. That protects member safety, reduces low-value services, and keeps plans focused on what truly improves health.
Member experience your teams will love. The interface is modern and intuitive: members can search by condition, specialty, treatment, or provider name; filter for languages and age groups; and book online with many practices. Digital assistants are available 24/7 for guidance, and engagement tools (text nudges, reminders, benefit education) help members follow through. It feels like a travel GPS—only for care.
Designed for self-funded plans and labor funds
Plan-agnostic and network-agnostic. PhysicianGPS works across plan designs and insurance networks to surface high-performing, in-network options. We can white-label or co-brand, integrate via API, and launch off-cycle without disrupting existing vendors.
Employer and fund reporting that actually helps. Administrators and consultants get visibility into engagement, migration to higher-quality physicians, and trendlines in utilization and outcomes. Quarterly insights and annual true-up reporting help you quantify impact and communicate value to trustees and members.
Built for compliance and scale. Our architecture supports tokenization and secure integrations with eligibility and claims feeds, while refreshing performance signals on an ongoing cadence to keep physician rankings current.
Outcomes that matter to members and to the bottom line
When members consistently see top-performing, in-network physicians, plans can expect to reduce avoidable ER visits, shorten hospital stays, lower readmissions, and curb low-value care. Many funds and self-funded employers model per-employee, per-year savings when a meaningful share of care is redirected to high-performing providers. More importantly, members experience safer care pathways and faster access—wins that build trust in the plan and the union.
A better path for every stakeholder
- Members & families: Clear, confident navigation to trusted physicians; fewer dead ends; easier scheduling; lower out-of-pocket exposure tied to inappropriate or fragmented care.
- Trustees & fund offices: Evidence you can take to the board—engagement, migration, and quality metrics that show real movement, not just clicks.
- TPAs & consultants: A solution that complements your network and care-management strategies, with actionable reporting you can use in renewal and stewardship conversations.
- Brokers & actuaries: A measurable lever to address variation in care and trend, without cutting benefits.
- Attorneys & fiduciaries: A transparent, criteria-based approach that advances health equity and member safety while honoring plan design.
Implementation in weeks, not quarters
PhysicianGPS is flexible by design:
- Launch models: White-label, co-brand, or embed via API.
- Member outreach: Ready-made communications, QR codes for quick enrollment, and on-platform reminders to drive first appointments and follow-ups.
- Reward integration: Supports incentive programs that encourage screening, second opinions, or specialist visits when indicated.
- Training & support: A dedicated success manager plus a training library for member services teams, business agents, and stewards.
Why this matters now
Medical inflation and workforce pressures aren’t going away. Cutting benefits is a short-term fix that erodes member value and union competitiveness. PhysicianGPS takes another path: it removes poor physician performance from your claims by moving members—fairly and transparently—to providers who deliver safer, more appropriate, and more efficient care. That’s how funds protect both member health and plan solvency, without sacrificing what makes union benefits strong.
See PhysicianGPS in action.
To schedule a demo or request an impact analysis for your population, contact Kerri O’Brien:
- Email: [email protected]
Let’s make it easier for every member to reach the right care—the first time.
