March 22, 2013
Tom Canty, Vice President and General Manager, Empire BlueCross BlueShield Government, Labor and Special Accounts
One in eight women will be diagnosed with breast cancer this year and New Yorkers have the opportunity to step out in force and visibly demonstrate their commitment to raising the funds needed to help wipe out this potentially life-threatening disease. That’s why Empire is so passionate about helping fight this disease through our sponsorship of The Moonwalk.
In July 2013, the nonprofit organization “Walk the Walk” will bring The MoonWalk marathon from the United Kingdom to America for the first time to raise awareness and funds for breast cancer causes. At 8 p.m., on July 20, 2013, thousands of women and men will Power Walk through the city wearing brightly decorated bras to inspire and encourage others to get fit, have fun, and raise money for breast cancer charities in New York.
The overnight marathon through New York City will have an estimated 8,000 participants. The MoonWalk will begin with a participant opening ceremony celebration at Randall’s Island. Walkers will then depart on an up to 26.2 mile route, which will weave its way through Manhattan past the city’s most iconic landmarks, lit up brightly at night. Additionally, there will be a Half Marathon option to ensure that everyone can participate no matter their fitness levels or abilities.
The MoonWalk hopes to raise two million dollars in one night, most of which most of which will be granted to Memorial Sloan-Kettering Cancer Center, to help support their Breast Examination Center in Harlem (BECH), one of the first free screening facilities for breast cancer in the country where 80% of the patients are uninsured but guaranteed support and guidance.
Ready to walk? Sign up today online at www.walkthewalkamerica.com