October 21, 2014
By Stephanie West
New York, NY — The de Blasio administration has launched a volunteer promotion campaign—a series of targeted ads in 1,000 subway cars and 75 bus shelters—to encourage more New Yorkers across the five boroughs to volunteer. This promotion campaign highlights three areas NYC has determined are in high need of volunteers: Supporting Youth Development, Reducing Hunger and Engaging Seniors.
This volunteer promotion campaign was crafted pro-bono by the team at the New York office of Sid Lee. Its hoped that the percentage of New Yorkers who volunteer radically increase. The subway ads unveiled will be followed by bus shelter ads across the city next week.
“New York City’s greatest strength is in our people, and NYC Service has done a tremendous job in leveraging our most valuable resource and connecting more New Yorkers to service opportunities,” said Mayor Bill de Blasio. “With the launch of this volunteer promotion campaign, we urge more of our fellow New Yorkers to make a difference in their neighborhoods and impact the lives of others through service. From increasing personal health and supporting our young people, to reducing hunger and engaging more of our seniors, volunteering can be a game-changer in communities throughout the five boroughs.”